A Chinese trademark agency is required.
Foreign individuals and companies cannot file directly with CNIPA. We act as your appointed agency and prepare the official submission correctly from the start.
China trademark registration for global brands
Your brand.
Protected in China.
We help overseas founders, brand owners, and cross-border sellers register their trademarks with CNIPA through a clear process managed by a registered Chinese agency, with communication in English.
CNIPA-registered agency
Established in 2015
Remote process, handled in English
Local expertise.Our trademark team in Yiwu
Verified agency record
CNIPA-registered trademark agency
Completed registration
CNIPA-registeredRegistered agency record
1,000+ clientsTrademark support since 2015
English-language supportClear updates for overseas clients
One clear package$199 for one class
Why China is different
A local right. A process built for overseas applicants.
China follows the principle of territorial protection. An overseas trademark does not automatically create rights here, and foreign applicants must be represented by a legally registered Chinese trademark agency.
Strategy starts with the right class.
A trademark protects the goods or services named in the application. We help you match your current business and reasonable expansion plans to the relevant classes.
Filing is not the finish line.
CNIPA examination, publication and certificate issuance all require attention. We keep the case moving and explain what each official notice means.
What we handle
The essentials, managed in one place.
From the first availability check to the final certificate, you have one English-speaking point of contact for the China side of the work.
- Search and risk reviewIdentify obvious conflicts before you commit to filing.
- Class recommendationsBuild a practical scope around your products or services.
- Application preparationWe assemble the forms, documents and artwork to CNIPA requirements.
- Case monitoringTrack examination and publication, with clear email updates.
- Certificate deliveryReceive the final registration document and next-step guidance.
A clear path to registration
Six steps. One accountable team.
You do not need an office in China or a local bank account. We coordinate the filing, official correspondence and updates in English.
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01
Trademark search
You share the name or logo. We review potentially conflicting marks and flag key risks.
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02
Strategy & quote
We recommend the relevant classes and confirm the scope, fee and expected steps.
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03
Documents & filing
We prepare the application package and file it with CNIPA after your approval.
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04
Official examination
CNIPA reviews the application for compliance and conflicts with prior marks.
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05
Publication
Approved marks are published. Third parties may oppose during the publication period.
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06
Registration
If no opposition succeeds, the mark is registered and the certificate is issued.
Timelines vary by application and CNIPA's examination process. Most straightforward cases move through filing, examination, and publication in roughly 7–12 months; refusals, oppositions, and official delays can extend the process.
See pricing & timelineSelected registration work
Real cases. Privacy built in.
Explore certificates from completed China trademark matters. Company names and addresses have been deliberately obscured.
Browse the record
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Client privacy notice The applicant name and address on every certificate have been mosaicked. The mark, class, registration number, and official registration details remain visible to demonstrate the work.
Direct, accountable supportYou can see who handles your case.
About Huace
Local knowledge, without the communication gap.
Trademark work in China can feel opaque when the language, filing system and regulator are unfamiliar. Huace was built to close that gap: a local trademark agency that explains decisions clearly and keeps overseas clients informed.
“Our job is not simply to submit paperwork. It is to help you make an informed decision before the application is filed.”
Common questions
Straight answers before you begin.
The fundamentals overseas applicants usually want to confirm first.
Read all FAQsStart with clarity
Find out whether your mark may be available in China.
Send us the name or logo you want to protect. We will review the basics and explain the next step in plain English.